TENDER RULES
IMPLEMENTATION OF AN EVALUATION STUDY OF AN INFORMATION AND COMMUNICATION PROGRAMME TO PROMOTE EUROPEAN BUTTER IN JAPAN, SOUTH KOREA; P.R. CHINA, AND TAIWAN
2026-2028.
PURCHASER: Centre National Interprofessionnel de l'Economie Laitière (CNIEL)
42 rue de Châteaudun
Paris 75314 cedex 09.
FRANCE
TYPE OF TENDER: CALL FOR TENDERS -open procedure
ACCESS TO CONSULTATION: https://cniel.achatpublic.com/sdm/ent/gen/index.do
DEADLINE FOR RECEIPTS OF APPLICATIONS AND BIDS: February 16, 2026, at 12:00 pm Paris time
Article 1: Composition of the tender file
These tender rules are intended to inform applicants of the procedures for awarding the contract “EVALUATION OF AN INFORMATION AND COMMUNICATION PROGRAMME TO PROMOTE EUROPEAN BUTTER IN JAPAN, SOUTH KOREA; P.R. CHINA, AND TAIWAN 2026-2028”. It is an integral part of the tender file, which includes the following documents:
- the notice of the competitive public tender,
- these tender rules,
- the brief (tender specifications)
Any submission of an application and a bid in response to this call for tenders constitute acceptance without reservation of the conditions of the contract stipulated in the tender rules and the specifications.
Article 2: Division into lots
The contract is not divided into lots.
Article 3: Deadline for receipt of applications and bids ( or tenders )
The deadline for receipt of applications and bids is February 16, 2026, at 12:00 pm Paris time .
Any files that are received by the purchaser after the date and time stipulated above will not be accepted. The files which do not comply with the formal requirements listed in Articles 5 and 6 of these tender rules may, without this being an obligation for CNIEL, be subject of a request to complete the application.
Article 4: Period of validity of bids
Bids will be valid for 120 days as from the deadline for submitting bids.
Article 5: Presentation of applications
Applicants must submit the presentation file for their application, which shall include, in the following order : o Forms DC1 and DC2 , duly completed and dated, or the European Single Procurement Document (ESPD) - or the equivalent document for service providers from outside the European Union ;
- the extract of profit/loss account for the last three years and, as applicable, the revenue for the business segment that corresponds to the purpose of the contract, over the last three financial years for which information is available;
- A list of similar services provided during the last three years. The applicant shall state the amount, the date and the name of the public sector or private sector client, in compliance with any confidentiality requirements.
- In the event of an application by a grouping, the applicant shall specify the form of the grouping (whether the members are jointly liable or jointly and severally liable), designate the grouping's lead company and the authorisation that empowers the lead company to make valid commitments on behalf of the grouping.
- Proof of insurance for professional risks ;
- A declaration stating the applicant's average annual headcount and the proportion of management personnel for each of the last three years;
- A description of the applicant's material and human resources that provide the rationale for its capacity to perform the required services;
2.
Article 6: Presentation of the bids
The bid must be written in French or English and contain a technical and financial memorandum made up of a proposal based on the elements described in the specifications and, in particular, the following elements: o The bidder's technical file, comprising :
- The evaluation study which will measure the effectiveness of the different communication actions put in place and their synergy especially the Public Relations actions, the social media actions and the influence and training activities.
- Time frame for the programme: the bidder will propose a time frame over 3 years based on specific elements.
- For each action, the bidder shall propose:
- A precise budget for the 3 years of the program per action to be evaluated.
- A recapitulative budget for the 3 years of the program .
- For each evaluation of action, the candidate will propose:
- The organization of the evaluation of each action (objectives, type of survey, budget) - A precise schedule of each evaluation of action
The candidate will provide a recap table of each evaluation of action as per the template below:
ACTIVITY TITLE EVALUATION SURVEY
SPECIFIC OBJECTIVE What are the outcome indicators related to this action?
DESCRIPTION OF THE ACTIVITY Precise description of the evaluation survey of actions per action, target and country
YEAR 1 YEAR 2 YEAR 3.
DELIVERABLES For each year of implementation of the action, list the evaluation surveys of the actions to be delivered; the payment will be linked to the items to be delivered. For each year of implementation of the action, list the evaluation surveys of the actions to be delivered; the payment will be linked to the items to be delivered. For each year of implementation of the action, list the evaluation surveys of the actions to be delivered; the payment will be linked to the items to be delivered.
BUDGET ANALYSIS -The budget must be linked to the evaluation surveys of the actions to be delivered planned by the action. This must be clear from the budget analysis -Indicate the estimated costs at least for each item to be delivered.
EXECUTION Who will be in charge of the execution of each evaluation survey
- The proposed budget must include:
- a precise budget for the 3 years of the programme per evaluation of action and per country according to the following template:
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- A summary budget according to the following template (the actions are given as an example):
ACTIONS YEAR 1 YEAR 2 YEAR 3 TOTAL
Evaluation Action Public Relations
Evaluation Action Social Media
TOTAL OF EVALUATION SURVEYS OF THE ACTIONS
The bidder must specify whether it has used artificial intelligence to respond to this call for tenders and/or to produce all or part of its tender.
Article 7: Required legal form for the grouping of economic operators that will be awarded the contract Groupings of economic operators can submit bids, regardless of their legal form. If the contract is awarded, the economic operators in the grouping must be jointly and severally liable.
Article 8: How to download the tender file
Downloading the tender file is free of charge. The tender file is available on the following page: https://cniel.achatpublic.com/sdm/ent/gen/index.do .
4.
Article 9: Deadline for amending the tender file
Six days at the latest before the deadline for the receipt of applications and bids, the CNIEL reserves the right to make minor changes to the tender file.
All tenderers who have downloaded the tender file from https://cniel.achatpublic.com/sdm/ent/gen/index.do and who have left contact details will be notified, under conditions that respect the principle of equality. They will then have to reply on the basis of the modified file without being able to raise any complaint on this subject.
Article 10: Rules on submitting applications and bids on the digital platform achatpublic.com
Applications and bids shall be transmitted in electronic format on https://cniel.achatpublic.com/sdm/ent/gen/index.do on the space dedicated to the corresponding CNIEL call for tenders.
It is recommended that bidders avoid submitting their application and their bid at the “last minute” and that they first carry out a test to ensure that they are completely familiar with how the electronic submission process works and with the format compatibility.
For grouped applications, the lead company shall be responsible for the security and authenticity of the information provided on behalf of the members of the grouping.
Article 11: Review of applications
Application files will be reviewed by the Evaluation Committee in light of the administrative documents required.
Applicants will be eliminated if their economic and financial capacity and their technical and professional capacities are insufficient in light of the documents provided.
The purchaser may ask applicants to complete or explain the supporting documents or means of proof that are provided or obtained.
Article 12: Review of bids
Bids must comply with the requirements set forth in the tender documents and, in particular, in the tender specifications. Bids will be eliminated if they are deemed to be unacceptable, inappropriate or non-compliant. The purchaser reserves the possibility of asking applicants to provide details on their bid.
The other bids will be ranked and the bid that is the best value for money will be chosen on the basis of the following criteria:
5.
12.1 Bid selection criteria
1. “Understanding of the specifications and challenges”: weighted criterion -/10
i. Ability to reformulate the challenges and objectives
ii. Consideration of the specificities of the program
iii. Consistency between the specifications and the proposal
2. “Relevance of the proposed study design and organisation”: weighted criterion -/25.
i. Relevance of the proposed methodology
ii. Ability to evaluate the program's objectives
iii. Clarity of the 3-year timeframe
iv. Dedicated team and compliance with the schedule
3. “Robustness and representativeness of samples”: weighted criterion -/20
i. Size and tailoring of the proposed samples
ii. Justification of choices
iii.Ability to guarantee representativeness
4. “Robustness of processing, analysis, and deliverables”: weighted criterion -/25.
i. Reliability of analysis methods
ii. Quality of measurement and monitoring of indicators
iii.Quality of deliverables
5. “Price”: weighted criterion -/20
i. Level of detail in the budget
ii. Transparency and justification of costs
iii. Budget optimization over the three years of the program, relevance of budget
allocation per action and per country
12.2. Total mark
The total mark for each applicant will be the sum of the marks obtained for each of the criteria.
The bid that obtains the highest mark will be ranked first. The bid that obtains the lowest mark will be ranked last. The applicant whose bid was ranked first will therefore be awarded the contract.
Article 13: Documents to be provided by the preferred bidder
The applicant to which it is planned to award the contract must also provide:
- an official record of criminal convictions; if the preferred bidder is located abroad, that bidder must provide the relevant record or, in the last resort, an equivalent document issued by the relevant judicial or administrative authority of its country of origin or establishment, attesting that the bidder is not excluded from tender procedures;
- the documents provided for in Articles D. 8222-5 or D. 8222-7 and D. 8222-8 or D. 8254-2 to D. 8254-5 of the French Labour Code, which must be provided every six months until the end of the performance of the contract;
6.
- the attestations and certificates issued by the relevant administrations and organisations which prove that the bidder has complied with its tax and social security obligations. If the preferred bidder is established abroad, the bidder must provide a certificate issued by the administrations and bodies of its country of origin or establishment.
- form ATTRI1 (contract agreement form) dated and signed by the person who is empowered to make binding commitments on behalf of the bidder (for groupings, the contract agreement form must be a single document) that the CNIEL will duly complete and send.
The preferred bidder shall provide these documents to the purchaser within the deadline that will be notified to it.
If these documents are not provided within the stipulated time-limit, the selected applicant's bid will be rejected and the applicant eliminated. The following applicant in the ranking of the bids will then be asked to provide these documents before the contract is awarded to it.
Article 14: Additional information
In order to obtain all the additional administrative or technical information that they may need, applicants must send a request, ten working days before the deadline stipulated for the receipt of the bids, via the page https://cniel.achatpublic.com/sdm/ent/gen/index.do on the space dedicated to "Questions" for the corresponding CNIEL call for tender.
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